Retail Management
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Textbook:
Pages : 487;
Paperback;
210 X 275 mm approx.
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Textbook Price: Rs. 900;
Available only in INDIA
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<< Chapter 12
Store Management : Chapter 13
SUMMARY:
Store personnel play a major role in attracting and retaining customers in a retail store. Without productive labor, no merchandise and operational plans can be successful. Store personnel are the most productive assets in a retail store, who can increase or decrease the store's profit.
This chapter discussed the various processes of recruitment and selection to build an effective team of store personnel. Once an applicant is selected for a retail position, he has to undergo various training programs wherein his basic skills can be sharpened according to the requirements of the retail store.
Store personnel can easily get tired and depressed as their work is monotonous and they have to deal with different types of customers daily. The store manager should boost the morale of the store personnel to retain them in the store.
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The store manager also needs to conduct a periodic review regarding the performance of its store personnel, and reward them accordingly. The chapter concludes with a discussion on the various legal and ethical issues involved in managing a retail store.
Store Management - An overview
Store Management – Role of Store Managers
Managing the store personnel
Minimizing the cost of the retail store
Managing the Buying and Selling activities
Providing customer service
The Retail Personnel Management Process
Job analysis
Job Description
Job Specification
Recruitment
Selection
Socializing and Training new Store Employees
Training
Motivating
Evaluating store employees
Compensating
Compensation Program
Legal and Ethical Issues in Managing Store Personnel
Hiring
Selection
Compensation
Labor relations
Cost Controls
Labor scheduling
Store Maintenance
Energy Management
Reducing Inventory Shrinkage
Detecting and Preventing Shop lifting
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